Directory Advertising. What is it, who uses it and why?
Directory Advertising is a printed book or a website, and in our case, an online helicopter directory website, that categorizes and lists helicopter industry companies by type of company and by continent on each web page.

A directory is a place where buyers are actively working to find your company's advertising. Helicopter Links is used by new people in the helicopter industry, experienced industry professionals, former customers and current customers, actively searching for companies to buy products or services from, or are researching potential purchases.

Think of Helicopter Links as a pre-organized search engine. Instead of navigating the complexities of general search engines, users visit Helicopter Links to quickly access a comprehensive directory of helicopter manufacturers, trade shows, organizations, magazines and museums worldwide—all on one convenient platform.

Companies purchase display ads on directories, such as Helicopter Links, so their ads stand out among the listings. Advertising with Helicopter Links is like having a booth at a helicopter trade show, open 24/7, 365 days a year. Helicopter Links has been online since 2002.

Creative Advertising
Creative Advertising targets buyers passively, relying on broad exposure to reach potential customers. Often referred to as the “shotgun approach,” this strategy involves placing ads in venues where people engage with content unrelated to the ad, such as magazine articles, newspapers, social media, TV, radio or billboards. The goal is to capture attention and generate interest, even when the audience isn’t actively looking to purchase.

Even within the helicopter industry, where companies advertise in helicopter or aviation magazines, this approach remains a form of passive advertising. While these publications are industry-specific, readers may not have an immediate buying need when they encounter ads. Additionally, magazines are typically read once and rarely revisited, limiting the long-term impact of the advertisement. This highlights a key limitation of Creative Advertising: while it may help build awareness, it doesn’t guarantee that potential customers will be ready to act on your offer at the moment they see it.

Enhance Your Total Marketing Impact with Helicopter Links Directory Advertising
Advertising on a directory reinforces and complements all your company's advertising and marketing efforts. Your display ad is a static ad that never goes away and does not depend on random chance to be presented to users. Your ad stays prominently on our site, the top destination for buyers in the helicopter industry.

Your ad stays on our site constantly for one year (12 months) attracting customers and no more work is needed on your end, unlike Google or Facebook ads, which require constant tweaking. Helicopter Links does not exist to compete with Google pay-per-click advertising but to complement it, or used as alternative to Google pay-per-click advertising, as an important part of your advertising portfolio.

In addition, a potential buyer may have previously encountered your brand—whether through your website, social media, magazine advertisements, trade show booth, flyers or a business card. Months later, when the buyer visits Helicopter Links and sees your company name and logo on your display ad, it reinforces brand recognition and provides a direct and convenient way to contact your company. This seamless connection ensures your marketing efforts remain effective and accessible when your audience is ready to engage.

Helicopter Links has almost no marketing yet we have a constant flow of visitors to our website each year. Why is this?
Helicopter Links provides relevant and up-to-date information about the worldwide helicopter industry on an easy to use website and therefore Helicopter Links is Search Engine Optimized (SEO). Google recognizes we have good content and that we keep our website updated. You can test Helicopter Links Search Engine Optimization with these tests below:

• In Google, type: List of helicopter manufactures
• You will notice that Helicopter Links is at the top or close to the top of Google's Search Results list for all these tests.
• In Google, type: helicopter manufacturers
• In Google, type: helicopter manufacturers worldwide
• In Google, type: helicopter manufacturers globally
• In Google, type: helicopter manufacturers in the world
• In Google, type: helicopter manufacturers around the world
• In Google, type: helicopter manufacturers list
• In Google, type: list of helicopter manufacturers around the world
• In Google, type: all helicopter manufacturers
• In Google, type: all helicopter manufacturers in the world
• In Google, type: Helicopter Links
• In Google, type: list of helicopter trades shows
• In Google, type: list of helicopter events
• In Google, type: list of helicopter magazines
• In Google, type: list of helicopter associations
• In Google, type: list of helicopter museums

Comparing Helicopter Links advertising prices to Google's Pay-For-Click advertising prices is an untenable proposition and here's why
Comparing Helicopter Links (a small business) to Google would be an unfair and misleading comparison. Helicopter Links is not competing with Google and could never compete with Google.

Google is a massive multinational technology corporation that made over $339 billion USD revenue in 2024, has billions of customers, has over 182,000 employees, has vast resources and decades of industry dominance. Helicopter Links is in no way, shape or form, pay-per-click advertising.

Equating our pricing model to Google's Ad pay-per-click pricing is like comparing a local corner store to a global supermarket chain—it ignores the fundamental differences in size, resources and market reach. This is why framing Helicopter Links’ pricing in the same context as Google’s pay-per-click advertising is an untenable proposition.

Advertising on Helicopter Links offers premium digital exposure with top-tier placement and long-term visibility on our valuable internet real estate. Unlike Google or Facebook ads that require ongoing adjustments, your display ad remains prominently positioned on our site for a full year—continuously attracting potential customers without any additional effort on your part.

Buyers find Helicopter Links as our website is optimized for search engines. The value of advertising on Helicopter Links isn’t tied to Google’s pay-per-click operations; it’s built on direct access to a highly targeted audience within the helicopter industry. When buyers are actively searching for products and services on Helicopter Links website, your company stands out—right where industry professionals make purchasing decisions.

These are the following web pages you can place display advertising on Helicopter Links website:

• Helicopter turbine OEM manufacturers (our home page)
• Helicopter piston, kit (piston & turbine), gyrocopter, gyroplane and some eVTOL OEM manufacturers
• Helicopter trade shows and air shows
• Helicopter magazines
• Helicopter museums
• Helicopter organizations and associations
• Helicopter glossary
• Helicopter quotes

The Top Banner Ad: www.helicopterlinks.com

• This banner ad shows on all Helicopter Links web pages.
• Your company can dominate Helicopter Links by advertising on our top banner ad. (Any helicopter related company in the world can advertise on our top main banner ad.)
• One display ad: 558 X 80 pixels, JPG, PNG or GIF, 72 DPI.
• $90,000.00 USD per year (12 months).

HOME PAGE Turbine Helicopter Manufactures Display Ads: www.helicopterlinks.com

• These display ads are for turbine helicopter manufactures and show on the home page of Helicopter Links.
• One display ad: 250 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $45,000.00 USD per year (12 months).
• OR
• One display ad: 750 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $60,000.00 USD per year (12 months).

Piston/Kit Helicopter Manufactures Display Ads: www.helicopterlinks.com/piston

• These display ads are for piston and kit helicopter manufactures web page.
• One display ad: 250 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $20,000.00 USD per year (12 months).
• OR
• One display ad: 750 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $30,000.00 USD per year (12 months).

Helicopter Trade Show Display Ads: www.helicopterlinks.com/shows

• One display ad: 350 X 120 pixels, JPG, PNG or GIF, 72 DPI.
• $15,000.00 per year (12 months).

Helicopter Magazine Display Ads: www.helicopterlinks.com/magazines

• One display ad: 250 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $15,000.00 per year (12 months).

Helicopter Associations/Organizations Display Ads: www.helicopterlinks.com/organizations

• One display ad: 250 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $10,000.00 per year (12 months).
• OR
• One display ad: 750 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $15,000.00 per year (12 months).

Helicopter Museum Display Ads: www.helicopterlinks.com/museums

• One display ad: 250 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $5,000.00 per year (12 months).

Helicopter Glossary Display Ads: www.helicopterlinks.com/glossary

• One display ad: 750 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $3,000.00 per year (12 months).

Helicopter Quotes Display Ads: www.helicopterlinks.com/quotes

• One display ad: 750 X 100 pixels, JPG, PNG or GIF, 72 DPI.
• $3,000.00 per year (12 months).

Notes:

• We will design your display ads upon request, at no charge.
• We have display ads and in-column ads.
• Please email (staff@helicopterlinks.com) with any questions you may have. We’d love to hear from you! Let us tailor an ad to your needs.

Terms and Conditions:

• Advertising is for one full year (12 months).
• These are our current prices for 2025.
• Prices are subject to change at anytime but will not change once you lock in your contract.
• Ad sizes are subject to change without notice.
• Payment is in full and is non-refundable.

Some last thoughts about advertising on Helicopter Links:

• Helicopter Links advertising provides a valuable opportunity for your company to stand out—right where industry professionals are making purchasing decisions.
• Advertising on Helicopter Links directory reinforces and complements all your company's advertising and marketing efforts.
• Your ad is a static display ad that never goes away and stays securely and constantly for one year on our valuable internet real estate attracting customers.
• Your ad on Helicopter Links does not depend on any random chance to be presented to users.
• Once your ad is placed on Helicopter Links website, no more work is needed on your end, unlike Google or Facebook ads, which require constant tweaking.

Some thoughts about pricing:

• There is a way for companies to stretch their advertising budget, if this is desired. A helicopter manufacturer can split the cost of an ad with another helicopter related company.
• For example, a helicopter manufacture and a helicopter engine manufacturer can purchase one ad together. The display ad would simply need to have both company names, both pictures of their products, both logos on the ad or a combination of those, and this allows the two companies to split the cost of advertising. Verbiage on an ad could be something like this, "XX helicopter model is powered by XX helicopter engine company".
• Here's another example. If a helicopter company has separate advertising budgets for both their civilian and military line of helicopters, the company can advertise both civilian and military helicopters using one display ad, possibly using a GIF file for the display ad. Then the company can split the cost of advertising between company departments.