Helicopter Maintenance Magazine
Helicopter Links on Facebook
Helicopter Links on Twitter
Helicopter Links

 

Back to 2016 news stories

February 5, 2016

Helicopter Trade Shows and Helicopter Links Comparison

By Mike Hampson, owner, Helicopter Links

San Diego, California, USA: Helicopter trade shows are very exciting. There is anticipation preparing to attend the show, traveling to the show and to enjoying the show itself.

However, the expense of attending a helicopter trade show can be overwhelming for the attendee and exhibitors. Attendees need to be able to afford the admission fee, all travel expenses and be able to take the time off. Also, to enjoy the show further, one needs the finances for buying gifts, souvenirs or products while at the trade show.

The photo to the right is of Enstrom Helicopter Corporations trade show booth from Heli-Expo 2015. This photo was taken by Helicopter Links.

Exhibitors spend a small fortune to have booth at helicopter trade shows, from the expensive cost of a trade show booth to the travel expenses for mutiple employees to set up, staff and tear down the booth. One helicopter company told me it cost 1 million U.S. dollars just to transport their helicopter (a very large helicopter) from the USA to a helicopter trade show in the United Kingdom. I've had some other helicopter OEM's indicate that their large multi-story trade show booths are in the million dollar range. I can't confirm this figure but lots of money is spent for a three (3) day trade show!

With that said, exhibitors (from the owners, CEOs, marketing people and their staff), I would hope, would be grounded in the reality that not every key person in the helicopter industry can afford to attend a helicopter trade show. Many pilots, mechanics and office personnel can't attend a helicopter trade show. In addition, many helicopter related businesses cannot afford to have a booth at a trade show.

I'll always remember the time when I met the owner of a helicopter operator company from India who was attending Heli-Expo 2012 in Dallas, Texas, USA. I asked him if any of his employees were attending, he said he was the only person in his company who could afford to travel to the USA for Heli-Expo and he could not pay for any of his employees to attend the trade show. I've also had several advertising clients of mine, in the USA, tell me they don't attend Heli-Expo too often because of the personal expense and they don't have a booth due to the expense as well.

Don't get me wrong, I'm certainly not discounting helicopter trade shows. I'm simply saying that many people who would like to attend a helicopter trade show as an attendee or exhibitor, can't afford to. I love to attend helicopter trade shows (when I can afford it) and I would always recommend that everyone as possible, in the industry or those who simply have a love of helicopters, to try to attend helicopter trade shows.

Helicopter trade shows are an excellent place to meet business colleagues, make friends, meet leaders in the industry, attend seminars, find out about older and new companies in the helicopter industry, see and touch products, see many current helicopters (and older helicopter models as well), if you are lucky - get a helicopter ride, sit inside helicopters and ask questions to the sales people and -- they are a lot of fun.

Here are some of the attendance numbers of several helicopter trade shows around the world.

China Helicopter Exposition (5 days)

Heli-Expo Attendance (3 days)

  • 2015: >18,000 attendees
  • Louisville, Kentucky, USA
  • Reference: HAI and news sources.

Heli-Russia (3 days)

HeliTech International Attendance (3 days)

  • 2014: 2,877 Total Attendees
  • Visitors: 1,957
  • Exhibitors: 920
  • Amsterdam, The Netherlands
  • Reference: ABC.org.uk

AHS International's Forum

  • 2015: Approximately 1,000 attendees
  • Various cities in the USA

If you notice above, most major helicopter trade shows last for about three (3) days. Not a lot of time to for buyers to find sellers! And the reverse. And in my opinion, many key employees in charge of purchasing, can't attend helicopter trade shows. If many buyers can't afford to attend a helicopter trade show, how do buyers find a new supplier, product or service?

Assuming there is no one in the office to ask for recommendations, my quess is that most people go online. About 80% of our visitors are from people performing a search online and typing two (2) or more search terms from the helicopter industry (such as "helicopter engine repair", "helicopter trade shows", "helicopter heavy lift companies"). When people find Helicopter Links website, they use it to find helicopter suppliers and services in the helicopter inudstry.

People who use Helicopter Links, are those who need information. From people who are looking for suppliers and services due to being new to the industry, those with an emergency need, need to upgrade a system, replace an old product with a new product, purchase new technology, are a dissatified customer, an infrequent buyer of a product, comparison shoppers, when in transit, and when looking for helicopter trade shows, helicopter magazines, helicopter associations, helicopter museums and more.

In a sense, one can say that Helicopter Links is like a worldwide helicopter trade show. It's just online. It is available for use by anyone and is available year-round. There are no entry fees!

The fact that anyone, at anytime and from anywhere in the world can go online and find a supplier or service in the helicopter industry is an great value for the advertiser's dollar. The banner ads are ready for the buyer to find, when the buyer is in the buying process and looking to spend money with a seller.

If you notice the chart on your right, Helicopter Links total number of visitors (including repeat visitors) for 2015, was 98,737. An interesting point is there were a total of 145,365 page views, that is, once a person was on Helicopter Links website, that's how many extra clicks were made by people looking for more information.

If you take the total number of Pageviews (145,365) and subtract the number of individuals visiting Helicopter Links website (78,100), you'll find that there were 67,265 additional clicks by people visiting our website. Not only are people visiting Helicopter Links website but they are looking around our website which means there are more chances that buyers will find your company's ads.

These next two paragraphs are for the helicopter operators: One thing which might not be apparent to the helicopter operator is this. Helicopter Links has people from companies, such as general contractors, pipeline and ultility companies, fire departments, governments and other industries in need of hiring helicopter operators, visiting our website. We know this because we get emails and phone calls each month from these types of visitors. My quess is that these companies rarely if ever, attend helicopter trade shows trying to find helicopter operators. But they certainly go online and find Helicopter Links website to find helicopter operators for hire.

I've also asked some of these contractors (when they are on the phone with me) if they know, by name, of some of the big helicopter operators (which typically attend Heli-Expo) and not one of these contractors has ever heard of these companies - by name. I know personally, that Helicopter Links is useful each year, to companies outside of the helicopter industry, which are searching for helicopter operators to help them complete their jobs.

The companies selling directly to helicopter operators and the helicopter operators themsevles, will benefit from advertising on Helicopter Links website. With Helicopter Links, there are people from inside and outside the helicopter industry, searching to find a seller.

======== Helictoper Trade Shows VERSUS Helicopter Links Website Comparison =========

Helicopter Trade Shows

  • Short duration, from 3 to 5 days.
  • Mostly regional visitors.
  • Only visitors with personal or company funding can attend.
  • Very expensive for the exhibitor.

Helicopter Links Website:

  • Available to anyone for free, 365 days per year.
  • Local, national and worldwide visitors will see your advertising.
  • Visitors from inside and outside the helicopter industry visit Helicopter Links.
  • Affordable for the advertiser.

Helicopter Links Visitors:

  • 80% of our visitors are from performing an online searches - using two (2) or more search terms, looking for products and services, and then they find Helicopter Links website.
  • People are using Helicopter Links for the same reason why buyers use Amazon and eBay. They are buyers searching for sellers, either researching before buying or ready to buy.
  • Your return on investment with Helicopter Links is allowing you to advertising, market and brand your company directly to the buyers in the helicopter industry. Buyers can find your company and then your employees have the leads they need to make the sale!

For more information about our advertising options and rates, please call or email us at +1 (858) 413-7074 or staff@helicopterlinks.com. Helicopter Links is located in San Diego, California, USA.

-End article.


Back to 2016 news stories

 

HelicopterLinks.com is a worldwide directory of helicopter information. Please see the Site Map for all helicopter categories.
 
         


              
   

Free Listing Offers:

  • One free listing is offered to all helicopter companies, manufacturers, suppliers and services on our website.
  • Multiple free listings are offered to every (non-profit and for-profit) helicopter trade show, air show, conference, event, competitions, competition team and display team on our helicopter trade show web page.
  • One free listing and a media partnership is offered to all helicopter associations and organizations.
  • Free listings for turbine OEM helicopter manufacturers on our home page. Restrictions apply.

For more details, please see our Free Listing Offers web page.

    Free Listing Offers
   
             
  

Member:

AHS International

       Site Map   

Home | Site Map | Our Web Statistics | Why Advertise With Us? | Advertising Prices | News | Facebook | Twitter | Blog | Media | About Us | Contact

Turbine Helicopter Manufacturers | Piston/Kit Helicopter Manufacturers | Helicopter Air and Trade Shows | Helicopter Magazines | Helicopter Museums

Helicopter Associations and Organizations | Helicopter Glossary | Helicopter Quotes | About Who We List | Mission/Vision & History | Free Listing Offers

—Member: American Helicopter Society International—